FORD FOCUS GLOBAL PRE - LAUNCH

Interactive / You Tube Video / Campaign Ford aligned it’s technology globally and the emphasis was to communicate Fords new automotive technology design and performance features of the 2011 Ford focus. I was Design director and worked together with the agency Blue Hive. We used the format of an interactive You tube video, using annotations to create a stand alone video microsite all within a single You-tube video. Live action VFX Filmed in studio on green screen using the Red 1 camera, then composited in after effects. We had to keep in mind left and right hand drive considerations and localisation for multiple languages. For the actual look of the animation the character was digitaly re-lit in post on to a basic virtual set background with the addition of gesture based futuristic virtual user interface for him to interact with. It was important to carry through some of the Ford Branding through on the user interface. A number of subtle optical lens effects techniques where used to help sell the shots Concept: Peter Hvid & Nigel Edginton-Vigus Creative Director: Richard Last Art Director: Peter Hvid Copywriter: Nigel Edginton-Vigus Motion Design, Animation, VFX & Design Direction: Joshua Lindo eye journey
eye journey
 
 © Eye Journey Ltd 2017 London
Interactive / You Tube Video / Campaign Ford aligned it’s technology globally and the emphasis was to communicate Fords new automotive technology design and performance features of the 2011 Ford focus. I was Design director and worked together with the agency Blue Hive. We used the format of an interactive You tube video, using annotations to create a stand alone video microsite all within a single You-tube video. Live action VFX Filmed in studio on green screen using the Red 1 camera, then composited in after effects. We had to keep in mind left and right hand drive considerations and localisation for multiple languages. For the actual look of the animation the character was digitaly re-lit in post on to a basic virtual set background with the addition of gesture based futuristic virtual user interface for him to interact with. It was important to carry through some of the Ford Branding through on the user interface. A number of subtle optical lens effects techniques where used to help sell the shots Concept: Peter Hvid & Nigel Edginton-Vigus Creative Director: Richard Last Art Director: Peter Hvid Copywriter: Nigel Edginton-Vigus Motion Design, Animation, VFX & Design Direction: Joshua Lindo eye journey
eye journey
Interactive / You Tube Video / Campaign Ford aligned it’s technology globally and the emphasis was to communicate Fords new automotive technology design and performance features of the 2011 Ford focus. I was Design director and worked together with the agency Blue Hive. We used the format of an interactive You tube video, using annotations to create a stand alone video microsite all within a single You-tube video. Live action VFX Filmed in studio on green screen using the Red 1 camera, then composited in after effects. We had to keep in mind left and right hand drive considerations and localisation for multiple languages. For the actual look of the animation the character was digitaly re-lit in post on to a basic virtual set background with the addition of gesture based futuristic virtual user interface for him to interact with. It was important to carry through some of the Ford Branding through on the user interface. A number of subtle optical lens effects techniques where used to help sell the shots Concept: Peter Hvid & Nigel Edginton-Vigus Creative Director: Richard Last Art Director: Peter Hvid Copywriter: Nigel Edginton-Vigus Motion Design, Animation, VFX & Design Direction: Joshua Lindo eye journey
eye journey
Interactive / You Tube Video / Campaign Ford aligned it’s technology globally and the emphasis was to communicate Fords new automotive technology design and performance features of the 2011 Ford focus. I was Design director and worked together with the agency Blue Hive. We used the format of an interactive You tube video, using annotations to create a stand alone video microsite all within a single You-tube video. Live action VFX Filmed in studio on green screen using the Red 1 camera, then composited in after effects. We had to keep in mind left and right hand drive considerations and localisation for multiple languages. For the actual look of the animation the character was digitaly re-lit in post on to a basic virtual set background with the addition of gesture based futuristic virtual user interface for him to interact with. It was important to carry through some of the Ford Branding through on the user interface. A number of subtle optical lens effects techniques where used to help sell the shots Concept: Peter Hvid & Nigel Edginton-Vigus Creative Director: Richard Last Art Director: Peter Hvid Copywriter: Nigel Edginton-Vigus Motion Design, Animation, VFX & Design Direction: Joshua Lindo eye journey
eye journey
Interactive / You Tube Video / Campaign Ford aligned it’s technology globally and the emphasis was to communicate Fords new automotive technology design and performance features of the 2011 Ford focus. I was Design director and worked together with the agency Blue Hive. We used the format of an interactive You tube video, using annotations to create a stand alone video microsite all within a single You-tube video. Live action VFX Filmed in studio on green screen using the Red 1 camera, then composited in after effects. We had to keep in mind left and right hand drive considerations and localisation for multiple languages. For the actual look of the animation the character was digitaly re-lit in post on to a basic virtual set background with the addition of gesture based futuristic virtual user interface for him to interact with. It was important to carry through some of the Ford Branding through on the user interface. A number of subtle optical lens effects techniques where used to help sell the shots Concept: Peter Hvid & Nigel Edginton-Vigus Creative Director: Richard Last Art Director: Peter Hvid Copywriter: Nigel Edginton-Vigus Motion Design, Animation, VFX & Design Direction: Joshua Lindo eye journey
eye journey
Interactive / You Tube Video / Campaign Ford aligned it’s technology globally and the emphasis was to communicate Fords new automotive technology design and performance features of the 2011 Ford focus. I was Design director and worked together with the agency Blue Hive. We used the format of an interactive You tube video, using annotations to create a stand alone video microsite all within a single You-tube video. Live action VFX Filmed in studio on green screen using the Red 1 camera, then composited in after effects. We had to keep in mind left and right hand drive considerations and localisation for multiple languages. For the actual look of the animation the character was digitaly re-lit in post on to a basic virtual set background with the addition of gesture based futuristic virtual user interface for him to interact with. It was important to carry through some of the Ford Branding through on the user interface. A number of subtle optical lens effects techniques where used to help sell the shots Concept: Peter Hvid & Nigel Edginton-Vigus Creative Director: Richard Last Art Director: Peter Hvid Copywriter: Nigel Edginton-Vigus Motion Design, Animation, VFX & Design Direction: Joshua Lindo eye journey
eye journey